Cotality (CoreLogic) vs PlunkWhich should real estate agents choose in 2026?
Cotality (CoreLogic)
Enterprise property data and automated valuation models
Cotality (formerly CoreLogic) is a major property-data provider whose Total Home Value AVMs power valuations across lending and real estate. Its data and models are enterprise-grade infrastructure — used by portals, lenders and proptech more than by individual agents directly.
- ✓Total Home Value AVM suite
- ✓Deep national property data
- ✓Risk and market analytics
- ✓Enterprise data feeds and APIs
Plunk
Real-time AI home valuation and remodel analytics
Plunk's AI-powered platform delivers real-time home valuations, risk assessment and remodeling ROI insights. It goes beyond a static estimate — showing how renovations and market shifts move a home's value, useful in listing and investor conversations.
- ✓Real-time valuation updates
- ✓Remodel/renovation ROI analysis
- ✓Risk and market-trend insights
- ✓Embeddable widgets and API
| Cotality (CoreLogic) | Plunk | |
|---|---|---|
| Category | Valuations, CMAs & Market Data | Valuations, CMAs & Market Data |
| Best for | Lenders, portals and proptech needing authoritative data | Agents advising on pricing and renovation ROI |
| Pricing | Enterprise pricing — contact sales | Subscription and API tiers — see website |
| Free tier | No | Not confirmed |
The short answer
Choose Cotality (CoreLogic) if your priority is lenders, portals and proptech needing authoritative data. Choose Plunk if you're closer to agents advising on pricing and renovation ROI. Both are established options — match the tool to the workflow you actually repeat every week, and verify current pricing on the vendor sites before committing.