Cotality (CoreLogic) vs PlunkWhich should real estate agents choose in 2026?
Cotality (CoreLogic)
Enterprise property data and automated valuation models
Cotality (formerly CoreLogic) is a major property-data provider whose Total Home Value AVMs power valuations across lending and real estate. Its data and models are enterprise-grade infrastructure — used by portals, lenders and proptech more than by individual agents directly.
- ✓Total Home Value AVM suite
- ✓Deep national property data
- ✓Risk and market analytics
- ✓Enterprise data feeds and APIs
Plunk
Real-time AI home valuation and remodel analytics
Plunk's AI-powered platform delivers real-time home valuations, risk assessment and remodeling ROI insights. It goes beyond a static estimate — showing how renovations and market shifts move a home's value, useful in listing and investor conversations.
- ✓Real-time valuation updates
- ✓Remodel/renovation ROI analysis
- ✓Risk and market-trend insights
- ✓Embeddable widgets and API
| Cotality (CoreLogic) | Plunk | |
|---|---|---|
| Category | Valuations, CMAs & Market Data | Valuations, CMAs & Market Data |
| Best for | Lenders, portals and proptech needing authoritative data | Agents advising on pricing and renovation ROI |
| Pricing | Enterprise pricing — contact sales | Subscription and API tiers — see website |
| Free tier | No | Not confirmed |
Which one should you choose?
Choose Cotality (CoreLogic) if…
- →Your priority is lenders, portals and proptech needing authoritative data
Choose Plunk if…
- →Your priority is agents advising on pricing and renovation ROI
Drawn from our Best-for and Watch-out-for notes. Both are established options — verify current pricing on the vendor sites before committing.