Retell AI vs StructurelyWhich should real estate agents choose in 2026?
Retell AI
Build human-quality AI voice agents for inbound and outbound calls
Retell AI is a platform for building your own AI voice agents that take inbound and place outbound calls with roughly 600ms response latency. You design the call flow on a drag-and-drop canvas or via the API, pick the voice and language model, connect your phone numbers and CRM, and pay per minute. It is infrastructure, not a packaged real estate app — no listing scripts or agent templates come in the box.
- ✓No-code call-flow builder plus a full API
- ✓Inbound and outbound calling, ~600ms latency, multilingual
- ✓Bring your own telephony (Twilio, Vonage, SIP) or rent Retell numbers
- ✓HubSpot, GoHighLevel, Make and n8n integrations; SOC 2 and HIPAA compliance
Structurely
AI texting and calling assistant that qualifies leads 24/7
Structurely is a conversational AI platform that runs inbound and outbound conversations over voice, SMS and email — responding in seconds, qualifying intent, answering FAQs, booking appointments and live-transferring hot leads to a human. Built first for real estate, it now also serves mortgage and home-services teams, and writes call outcomes back to CRMs such as Follow Up Boss, BoomTown and HubSpot.
- ✓AI voice calling, two-way SMS and email follow-up
- ✓Appointment booking, callbacks and live transfers to agents
- ✓Four pre-built agents on the Team plan; custom agents on Company
- ✓Writes dispositions back to Follow Up Boss, BoomTown, HubSpot and Salesforce
| Retell AI | Structurely | |
|---|---|---|
| Category | AI Calling & Virtual ISAs | AI Calling & Virtual ISAs |
| Best for | Teams that want a customizable AI caller, not a fixed app | Teams with more inbound leads than humans can follow up |
| Pricing | Pay-as-you-go, roughly $0.11–$0.27 per minute all-in depending on voice and language model; $10 free credits to start; no monthly platform fee. No permanent free plan. | Team plan $499/month platform fee + usage credits ($0.08/credit) + $2,000 one-time onboarding; Company $999/month. Annual contract; month-to-month costs 20% more. No free plan. |
| Free tier | No | No |
Which one should you choose?
Choose Retell AI if…
- →Your priority is teams that want a customizable AI caller, not a fixed app
- →Full control over what the caller says and does — build the exact qualification script, routing and CRM actions you want, with sub-second response latency and pay-per-minute pricing instead of a platform fee.
- ↩Skip it if you're agents who want a ready-made ISA out of the box rather than a build-your-own toolkit.
Choose Structurely if…
- →Your priority is teams with more inbound leads than humans can follow up
- →Handles voice, text and email in one agent and writes the outcome back to your CRM, so a lead that texts at 11pm gets qualified, booked and dispositioned without a human touching it.
- ↩Skip it if you're solo agents or small teams with only a few dozen leads a month — the fixed fees outweigh the savings.
Drawn from our Best-for and Watch-out-for notes. Both are established options — verify current pricing on the vendor sites before committing.