Write.Homes
AI writing assistant built specifically for real estate
- Best for
- Solo agents who write their own marketing copy every week
- Pricing
- From $25/month
- Free tier
- No
- Last checked
- September 2026
Our verdict
Purpose-built for real estate copy — enforces MLS character limits and flags fair-housing risk wording, which general chatbots don't.
What it does
Write.Homes is an AI content assistant built only for real estate. Paste an MLS link, address or property notes and it produces a marketing pack — MLS-ready listing description, email blast, social captions and flyer — with fair-housing-safe wording and broker-locked brand styles, then tracks property-page views, email engagement and lead attribution.
Key features
- ✓Listing description generator with MLS character limits
- ✓Marketing pack from an MLS link or address: listing copy, email blast, social captions and flyer
- ✓Fair-housing-safe wording and locked broker brand templates
- ✓Engagement analytics: property page views, email opens, lead attribution
How agents use Write.Homes
- 1Turn a new MLS listing into a description, email blast, social captions and flyer in one pass
- 2Keep a team's copy on-brand with locked templates every agent uses
- 3Rewrite a description to fit an MLS character limit without losing the selling points
- 4See which listing emails and social posts actually drove leads
Pricing, explained
Write.Homes lists three plans: Agent Essentials from $25/month with 500 AI credits, Team at $250/month and Brokerage at $1,500/month. Every plan starts with a 14-day free trial with no credit card, and there is no permanent free plan — when the trial ends you pick a tier or lose access. The Essentials plan is metered in AI credits, so check how many a full marketing pack consumes before choosing it.
- Free trial
- Yes
- Team size
- Solo agents & small teams
Watch out for
Only handles written content — no design, visuals or automation.
Not for: Agents who need images, video or a full marketing platform.
Bottom line
The best pure-writing tool for agents who publish listing copy every week. If you also need CMAs or visuals, Saleswise covers more for a similar price.
Head-to-head comparisons
Write.Homes alternatives
Epique AI
Free AI toolkit for Realtors
Saleswise
AI workspace for agents: CMAs, staging, flyers and copy
ListingAI
Listing descriptions with a built-in fair-housing check
ListingCopy.ai
MLS-connected listing copy for high-volume agents
EstatePass
Free listing description generator with compliance checks
Write.Homes FAQ
How much does Write.Homes cost?+
From $25/month for Agent Essentials (500 AI credits), $250/month for Team and $1,500/month for Brokerage, each with a 14-day free trial and no credit card required.
Is there a free plan?+
No. There is a 14-day free trial but no permanent free tier — we corrected this listing in September 2026 after previously labeling it freemium.
Does it handle fair-housing compliance?+
It generates fair-housing-safe language and flags risky wording, which reduces but does not remove your responsibility — review every description before it goes to the MLS.
How we reviewed this. Summarized from Write.Homes's public product and pricing pages, last checked September 2026. We haven't run a paid hands-on trial of every tool — see our methodology. Always verify current pricing on the vendor site.