LionDesk vs Top ProducerWhich should real estate agents choose in 2026?
LionDesk
CRM with built-in video texting and automation
LionDesk is a real estate CRM known for its video email and texting, power dialer and automation drip campaigns. It helps agents stay top-of-mind with multimedia follow-up and manage leads across sources without an enterprise price tag.
- ✓Video email and text messaging
- ✓Power dialer and bulk texting
- ✓Automated drip campaigns
- ✓Lead distribution and reminders
Top Producer
Long-standing real estate CRM with AI follow-up
Top Producer is one of the longest-running real estate CRMs (now part of Constellation1) and has rebuilt itself around relationship follow-up: the Follow-up Coach tells you who to contact next, AI Author drafts the email or text, Social Insights fills in contact profiles, and Market Snapshot sends MLS-based market reports to your sphere. It connects to 320+ MLS boards and 150+ apps, and optional Smart Targeting (predictive farming) and Social Connect (lead gen) bundles turn it into more than a CRM.
- ✓Follow-up Coach, AI Author and Social Insights
- ✓Market Snapshot MLS reports for your sphere; 320+ MLS boards
- ✓Transaction management, SMS/email automation, 150+ integrations
- ✓Optional Smart Targeting farming and Social Connect lead-gen bundles
| LionDesk | Top Producer | |
|---|---|---|
| Category | CRM & Follow-Up | CRM & Follow-Up |
| Best for | Agents who lean on video and text to stay memorable | Relationship-focused agents nurturing a sphere and past clients |
| Pricing | Monthly subscription tiers — see website | Pro $179/user/month; Pro + Leads from $479/month; Pro + Farming from $599/month; team plans $399 (5 users), $699 (10), $1,199 (25). Website add-on $35/user, FiveStreet $25/user. No free plan; no trial listed. |
| Free tier | No | No |
Which one should you choose?
Choose LionDesk if…
- →Your priority is agents who lean on video and text to stay memorable
Choose Top Producer if…
- →Your priority is relationship-focused agents nurturing a sphere and past clients
- →Built for the sphere-of-influence agent: Market Snapshot keeps you useful to past clients every month and the Follow-up Coach turns 'stay in touch' into a daily list, with AI writing the message.
- ↩Skip it if you're budget-conscious solo agents or high-volume internet-lead teams — Wise Agent and Follow Up Boss respectively fit those better.
Drawn from our Best-for and Watch-out-for notes. Both are established options — verify current pricing on the vendor sites before committing.