Top Producer
Long-standing real estate CRM with AI follow-up
- Best for
- Relationship-focused agents nurturing a sphere and past clients
- Pricing
- From $179/user/month
- Free tier
- No
- Last checked
- September 2026
Our verdict
Built for the sphere-of-influence agent: Market Snapshot keeps you useful to past clients every month and the Follow-up Coach turns 'stay in touch' into a daily list, with AI writing the message.
What it does
Top Producer is one of the longest-running real estate CRMs (now part of Constellation1) and has rebuilt itself around relationship follow-up: the Follow-up Coach tells you who to contact next, AI Author drafts the email or text, Social Insights fills in contact profiles, and Market Snapshot sends MLS-based market reports to your sphere. It connects to 320+ MLS boards and 150+ apps, and optional Smart Targeting (predictive farming) and Social Connect (lead gen) bundles turn it into more than a CRM.
Key features
- ✓Follow-up Coach, AI Author and Social Insights
- ✓Market Snapshot MLS reports for your sphere; 320+ MLS boards
- ✓Transaction management, SMS/email automation, 150+ integrations
- ✓Optional Smart Targeting farming and Social Connect lead-gen bundles
Named integrations: Gmail, Outlook, iCloud, 320+ MLS boards
How agents use Top Producer
- 1Send every past client a monthly Market Snapshot of their neighborhood so you are the agent they remember at listing time
- 2Work a daily Follow-up Coach list with AI-drafted texts instead of staring at a contact database
- 3Manage a transaction's checklist and dates in the same system as the relationship history
- 4Add Smart Targeting to farm a neighborhood from inside the CRM instead of buying a separate farming tool
Pricing, explained
Top Producer publishes its rates. Pro is $179 per user per month and includes Market Snapshot, SMS and email automation, transaction management and MLS integration across 320+ boards. Pro + Leads starts at $479/month depending on lead volume and adds Social Connect lead generation; Pro + Farming starts at $599/month depending on farm size and adds Smart Targeting. Team plans are flat: Pro Teams 5 at $399/month, Teams 10 at $699/month and Teams 25 at $1,199/month, with Farming and Leads available on top. Add-ons are a Top Producer website at $35 per user and FiveStreet lead routing at $25 per user. The pricing page does not mention a free trial or contract length — ask.
- Free trial
- Not listed
- Team size
- Solo agents to mid-size teams
- Setup effort
- Medium
Watch out for
At $179 per user it is one of the priciest CRMs here for a solo agent, and the Leads and Farming bundles push the bill to $479–$599+ before ad spend — cheaper on the team plans ($399 for five users).
Not for: Budget-conscious solo agents or high-volume internet-lead teams — Wise Agent and Follow Up Boss respectively fit those better.
Bottom line
The right CRM for an agent whose business is repeat and referral and who will actually use Market Snapshot every month. If most of your leads are internet leads, the price premium buys features you will not use.
Head-to-head comparisons
Top Producer alternatives
Top Producer FAQ
How much does Top Producer cost?+
$179 per user per month for Pro. Pro + Leads starts at $479/month, Pro + Farming at $599/month, and team plans run $399 (5 users), $699 (10) and $1,199 (25).
What AI features does Top Producer have?+
AI Author writes emails and texts from prompts, the Follow-up Coach recommends who to contact and when, Social Insights enriches contacts from social profiles, and Smart Targeting adds predictive farming insights.
Does Top Producer integrate with my MLS?+
It lists integration with 320+ MLS boards, which powers Market Snapshot reports and property data in contact records, plus 150+ app integrations including Gmail, Outlook and iCloud.
How we reviewed this. Summarized from Top Producer's public product and pricing pages, last checked September 2026. We haven't run a paid hands-on trial of every tool — see our methodology. Always verify current pricing on the vendor site.