Roof AI vs StructurelyWhich should real estate agents choose in 2026?
Roof AI
Website chatbot that qualifies and routes leads
Roof AI puts a conversational assistant on a brokerage or team website that answers visitor questions, searches listings in natural language, pulls in neighborhood and market data, qualifies intent and captures contact details around the clock. Leads are routed to agents with the conversation attached, and the higher tiers add AI qualification and automated follow-up.
- ✓Site-wide AI chat with natural-language property search
- ✓Lead capture, validation and routing to agents
- ✓Neighborhood and market insights pulled in live
- ✓Free plan with unlimited conversations and up to 5 leads a month
Structurely
AI texting and calling assistant that qualifies leads 24/7
Structurely is a conversational AI platform that runs inbound and outbound conversations over voice, SMS and email — responding in seconds, qualifying intent, answering FAQs, booking appointments and live-transferring hot leads to a human. Built first for real estate, it now also serves mortgage and home-services teams, and writes call outcomes back to CRMs such as Follow Up Boss, BoomTown and HubSpot.
- ✓AI voice calling, two-way SMS and email follow-up
- ✓Appointment booking, callbacks and live transfers to agents
- ✓Four pre-built agents on the Team plan; custom agents on Company
- ✓Writes dispositions back to Follow Up Boss, BoomTown, HubSpot and Salesforce
| Roof AI | Structurely | |
|---|---|---|
| Category | AI Calling & Virtual ISAs | AI Calling & Virtual ISAs |
| Best for | Teams and brokerages that want 24/7 website lead capture and qualification | Teams with more inbound leads than humans can follow up |
| Pricing | Free plan (up to 5 leads/month, unlimited chats). Core $349/month ($299 billed quarterly), Intelligence $749/month ($599 quarterly), Full Service custom on annual terms. No setup fees. | Team plan $499/month platform fee + usage credits ($0.08/credit) + $2,000 one-time onboarding; Company $999/month. Annual contract; month-to-month costs 20% more. No free plan. |
| Free tier | Yes | No |
Which one should you choose?
Choose Roof AI if…
- →Your priority is teams and brokerages that want 24/7 website lead capture and qualification
- →A genuinely free tier — unlimited chats and five captured leads a month — lets a team prove the concept on its own site before paying, and the chat can search listings in plain English rather than just collecting a form.
- ↩Skip it if you're solo agents on a template IDX site with little traffic — the paid tiers only pay off when the website already draws visitors.
Choose Structurely if…
- →Your priority is teams with more inbound leads than humans can follow up
- →Handles voice, text and email in one agent and writes the outcome back to your CRM, so a lead that texts at 11pm gets qualified, booked and dispositioned without a human touching it.
- ↩Skip it if you're solo agents or small teams with only a few dozen leads a month — the fixed fees outweigh the savings.
Drawn from our Best-for and Watch-out-for notes. Both are established options — verify current pricing on the vendor sites before committing.