Roof AI
Website chatbot that qualifies and routes leads
- Best for
- Teams and brokerages that want 24/7 website lead capture and qualification
- Pricing
- Free plan; paid from $299/month
- Free tier
- Yes
- Last checked
- September 2026
Our verdict
A genuinely free tier — unlimited chats and five captured leads a month — lets a team prove the concept on its own site before paying, and the chat can search listings in plain English rather than just collecting a form.
What it does
Roof AI puts a conversational assistant on a brokerage or team website that answers visitor questions, searches listings in natural language, pulls in neighborhood and market data, qualifies intent and captures contact details around the clock. Leads are routed to agents with the conversation attached, and the higher tiers add AI qualification and automated follow-up.
Key features
- ✓Site-wide AI chat with natural-language property search
- ✓Lead capture, validation and routing to agents
- ✓Neighborhood and market insights pulled in live
- ✓Free plan with unlimited conversations and up to 5 leads a month
How agents use Roof AI
- 1Answer 'what's the school district?' and 'show me 3-beds under $600k' on your site at 2am and capture the visitor's details
- 2Route a qualified website conversation to the listing agent with the transcript attached
- 3Give a brokerage site with thousands of monthly visitors an always-on first touch instead of a static contact form
- 4Test the free tier on a team site for a month before deciding whether paid routing is worth it
Pricing, explained
Roof AI has four tiers. Free ($0 forever, no credit card) includes site-wide chat, basic lead capture, email notifications and up to five leads a month with unlimited conversations. Core is $349/month, or $299/month billed quarterly, adding lead routing, unlimited leads and neighborhood/market insights. Intelligence is $749/month ($599 quarterly) and adds AI-qualified leads, advanced segmentation, engagement analytics and automated follow-up. Full Service is custom-priced on annual terms and is where multi-office deployment, custom AI training, CRM integrations and mortgage lead capture live. There are no setup fees.
- Free trial
- No
- Team size
- Teams & brokerages
- Setup effort
- Low
Watch out for
CRM integrations are only listed on the custom-priced Full Service tier, and AI-qualified leads start at Intelligence ($749/month) — the $349 Core plan is routing and insights, not qualification.
Not for: Solo agents on a template IDX site with little traffic — the paid tiers only pay off when the website already draws visitors.
Bottom line
Worth trying at zero cost if you run a team or brokerage site with real traffic. Read the tier table carefully before upgrading — the features most people are buying (qualification, CRM sync) sit at the top.
Head-to-head comparisons
Roof AI alternatives
Structurely
AI texting and calling assistant that qualifies leads 24/7
Ricochet360
Power dialer, CRM and marketing automation for speed-to-lead
EliseAI
AI leasing assistant for multifamily and property management
Retell AI
Build human-quality AI voice agents for inbound and outbound calls
Roof AI FAQ
Is Roof AI free?+
There is a free-forever plan with unlimited conversations and up to five captured leads per month. Paid plans start at $299/month billed quarterly ($349 month-to-month).
Does Roof AI integrate with my CRM?+
CRM integrations are listed on the Full Service tier, which is custom-priced on an annual contract. On the Free, Core and Intelligence plans leads arrive by email notification and in the Roof dashboard.
Which plan actually qualifies leads with AI?+
Intelligence ($749/month, $599 quarterly). Core handles routing and market insights but not AI qualification.
How we reviewed this. Summarized from Roof AI's public product and pricing pages, last checked September 2026. We haven't run a paid hands-on trial of every tool — see our methodology. Always verify current pricing on the vendor site.