SmartZip
Predictive analytics that flag likely sellers in your farm
- Best for
- Listing agents farming a defined geographic area
- Pricing
- Quote-based by territory
- Free tier
- No
- Last checked
- September 2026
Our verdict
The most established name in predictive farming: it doesn't just hand you a scored list, it runs the mail, ads and follow-up to the top prospects so the farm actually gets worked.
What it does
SmartZip (part of Constellation1) scores homeowners in a chosen territory by likelihood to sell using its predictive algorithm, then markets to the top prospects for you with direct mail, online ads and email, with automated follow-ups and a CRM of ranked prospects. Its Smart Targeting product has been a fixture of geographic farming for over a decade; Reach150, Market Pulse and the CheckIn app round out the suite.
Key features
- ✓Seller propensity scores for your chosen territory
- ✓Automated direct mail, digital ads and email to top prospects
- ✓Ranked-prospect CRM with the CheckIn mobile app
- ✓Reach150 reviews and Market Pulse reports for listing presentations
How agents use SmartZip
- 1Farm one neighborhood by mailing and retargeting only the slice of owners the model says are likeliest to list
- 2Replace generic 'just sold' postcards with campaigns aimed at scored prospects
- 3Walk into listing appointments with Market Pulse data for the exact ZIP
- 4Give a new agent a defined territory and a done-for-you marketing program on day one
Pricing, explained
SmartZip does not publish prices; there is no pricing page on the site, and plans are quoted per territory (size, home values and turnover all affect the number). What the quote covers is the Smart Targeting bundle — predictive scoring, the automated direct-mail and digital campaigns, follow-ups and the prospect CRM — with Reach150 and Market Pulse available in the suite. Ask the rep for the contract term and the number of homeowners scored in your farm, and get both in writing.
- Free trial
- Not listed
- Team size
- Solo agents to teams
- Setup effort
- Low
Watch out for
Pricing is quote-only and territory-based, so compare the monthly cost against the commission from one extra listing in that ZIP — and ask about contract length before you sign.
Not for: Agents without a defined geographic farm, or anyone who wants to score their own database rather than buy a territory.
Bottom line
If you farm geographically, SmartZip is the reference product and worth a quote. Just insist on seeing the price, the scored-household count and the term before you sign, because none of it is public.
Head-to-head comparisons
SmartZip alternatives
Offrs
Seller lead predictions and smart farming
Catalyze AI
Predictive seller leads, strong on inherited property
Revaluate
Scores your database for who's about to move
Likely.AI
AI predictions, contact enrichment and database monitoring
PropStream
Property data and lead lists for investors and agents
SmartZip FAQ
How much does SmartZip cost?+
SmartZip does not publish pricing. Plans are quoted per territory based on size, price point and turnover; request a quote and confirm the contract length before committing.
How does SmartZip predict who will sell?+
It applies a predictive algorithm to homeowner, property and market data to score each household in your territory by likelihood to sell, then focuses marketing on the top-scored homes. The site does not publish an accuracy rate.
Does SmartZip do the marketing for me?+
Yes — direct mail, online ads and email campaigns to your scored prospects run automatically, with follow-ups and a CRM to track responses.
How we reviewed this. Summarized from SmartZip's public product and pricing pages, last checked September 2026. We haven't run a paid hands-on trial of every tool — see our methodology. Always verify current pricing on the vendor site.