Follow Up Boss vs LoftyWhich should real estate agents choose in 2026?
Follow Up Boss
The open real estate CRM teams build on
Follow Up Boss is a widely adopted real estate CRM that centralizes leads from 250+ sources, routes them to agents and keeps follow-up on rails with action plans and smart lists. Its AI features summarize calls, draft replies and flag pipeline priorities.
- ✓Lead routing from 250+ sources
- ✓Action plans, smart lists and dialer
- ✓AI call summaries and suggested replies
- ✓Deep integration ecosystem
Lofty
All-in-one AI-powered platform: CRM, IDX and marketing
Lofty (formerly Chime) bundles CRM, IDX websites, lead generation and marketing automation into one platform, with an AI assistant that engages leads, an AI copilot for agents and automated social posting. Aimed at agents and teams that prefer one system over a stack of tools.
- ✓CRM + IDX website + ads in one platform
- ✓AI assistant for lead conversations
- ✓Automated marketing and social posting
- ✓Team performance dashboards
| Follow Up Boss | Lofty | |
|---|---|---|
| Category | CRM & Follow-Up | CRM & Follow-Up |
| Best for | Teams that want a proven CRM hub with broad integrations | Teams that want an all-in-one platform instead of a tool stack |
| Pricing | Per-user monthly subscription — see website | Platform subscription — see website |
| Free tier | No | No |
The short answer
Choose Follow Up Boss if your priority is teams that want a proven CRM hub with broad integrations. Choose Lofty if you're closer to teams that want an all-in-one platform instead of a tool stack. Both are established options — match the tool to the workflow you actually repeat every week, and verify current pricing on the vendor sites before committing.