Lofty
All-in-one AI-powered platform: CRM, IDX and marketing
- Best for
- Teams that want an all-in-one platform instead of a tool stack
- Pricing
- Platform subscription — see website
- Free tier
- No
- Last checked
- July 2026
Our verdict
Bundles CRM, IDX site and marketing so listing copy lives next to lead follow-up — one platform instead of a tool stack.
What it does
Lofty (formerly Chime) bundles CRM, IDX websites, lead generation and marketing automation into one platform, with an AI assistant that engages leads, an AI copilot for agents and automated social posting. Aimed at agents and teams that prefer one system over a stack of tools.
Key features
- ✓CRM + IDX website + ads in one platform
- ✓AI assistant for lead conversations
- ✓Automated marketing and social posting
- ✓Team performance dashboards
Watch out for
A full platform commitment — overkill (and pricier) if you only need help writing listings.
Not for: Solo agents who just want a quick copy tool.
Head-to-head comparisons
Lofty alternatives
How we reviewed this. Summarized from Lofty's public product and pricing pages, last checked July 2026. We haven't run a paid hands-on trial of every tool — see our methodology. Always verify current pricing on the vendor site.