Lofty
All-in-one AI-powered platform: CRM, IDX and marketing
- Best for
- Teams that want an all-in-one platform instead of a tool stack
- Pricing
- Custom pricing — verify with vendor
- Free tier
- No
- Last checked
- September 2026
Our verdict
Bundles CRM, IDX site and marketing so listing copy lives next to lead follow-up — one platform instead of a tool stack.
What it does
Lofty (formerly Chime) bundles CRM, IDX websites, lead generation, marketing automation and transaction management into one platform, with a set of named AI agents — Sales Agent for 24/7 lead capture, Homeowner Agent for database mining, Social Agent for content and Cowork as a general assistant — plus Smart Plans that run multi-step email, text, call and direct-mail follow-up.
Key features
- ✓CRM + IDX website + multi-channel ads (Google, Facebook, Microsoft, LSA) in one platform
- ✓AI agents: Sales, Homeowner, Social, Cowork and custom agents
- ✓Smart Plans for email, text, call and direct-mail workflows; Power Dialer
- ✓Social Studio, transaction management and mobile apps
How agents use Lofty
- 1Replace a CRM, website and ad agency with one login and one bill
- 2Let the Sales Agent answer and qualify website and portal leads around the clock
- 3Mine an existing database with the Homeowner Agent for likely sellers
- 4Run listing marketing — social posts, ads, drips — from Smart Plans without a marketing hire
Pricing, explained
Lofty does not publish prices. Plans are quoted for Agents, Teams, Brokers and Lenders, and the site says it does not offer a free trial, offering a personalized demo instead. Because the platform bundles website, CRM, ads management and AI agents, ask for an itemized quote — which AI agents, how many seats, what ad-management fee and what contract term — so you can compare it against Follow Up Boss plus a website vendor.
- Free trial
- No
- Team size
- Teams & brokerages
Watch out for
A full platform commitment — overkill (and pricier) if you only need help writing listings.
Not for: Solo agents who just want a quick copy tool.
Bottom line
Worth a demo if you want one vendor for everything and have the volume to use it. Solo agents who mostly need follow-up will find Follow Up Boss or Wise Agent simpler and cheaper.
Head-to-head comparisons
Lofty alternatives
Lofty FAQ
How much does Lofty cost?+
Lofty does not publish pricing; you get a quote after a demo, with tiers for agents, teams, brokers and lenders.
Is there a free trial?+
No. The site says it does not currently offer a free trial and offers a one-on-one demo instead.
Is Lofty the same as Chime?+
Yes — Chime was renamed Lofty. It is the same all-in-one CRM, IDX and marketing platform, with the AI agents added since.
How we reviewed this. Summarized from Lofty's public product and pricing pages, last checked September 2026. We haven't run a paid hands-on trial of every tool — see our methodology. Always verify current pricing on the vendor site.