Follow Up Boss
The open real estate CRM teams build on
- Best for
- Teams that want a proven CRM hub with broad integrations
- Pricing
- From $69/user/month
- Free tier
- No
- Last checked
- September 2026
Our verdict
The integration hub of real estate: whichever website, ad platform or AI caller you buy next almost certainly connects to it, and its routing and accountability reporting are why it claims 36 of the 50 highest-volume US teams as customers.
What it does
Follow Up Boss is the CRM most high-volume real estate teams standardize on: leads from 250+ sources land in one inbox, routing rules hand them to the right agent, and action plans, smart lists and a built-in dialer keep follow-up on rails. Its AI layer writes call summaries, suggests tasks and messages, and prioritizes the pipeline. Owned by Zillow since 2023, it is deliberately 'open' — it expects you to plug in your own website, lead sources and marketing tools rather than bundling them.
Key features
- ✓Lead routing from 250+ sources with action plans and smart lists
- ✓Built-in calling and texting (add-on on Grow, included on Pro and Platform)
- ✓AI smart summaries, suggested tasks, smart messages and lead prioritization
- ✓14-day free trial, no contracts
How agents use Follow Up Boss
- 1Pipe Zillow, Realtor.com, your website and Facebook leads into one inbox and round-robin them to agents
- 2Put every new lead on an action plan of calls, texts and emails and let smart lists surface who is due today
- 3Let AI summarize each call and suggest the next task so ISAs spend time dialing, not typing notes
- 4Run team accountability reports on speed-to-lead and follow-up
Pricing, explained
Follow Up Boss publishes three plans, all with a 14-day free trial and no contracts. Grow is $69 per user per month ($58 on annual billing) and calling is a $39/user add-on ($33 annual). Pro is $499/month for 10 users ($416 annual), with unlimited calling included and additional users at $49 ($41 annual). Platform is $1,000/month for 30 users ($833 annual), additional users $20 ($17 annual). Taxes are extra. Several AI features — summaries, suggested tasks — are built on data from FUB Calling, so on Grow you effectively need the add-on to use them fully.
- Free trial
- Yes
- Team size
- Solo agents to large teams
- Setup effort
- Low
Watch out for
The AI features lean on FUB's own calling data, which is a $39/user add-on on the Grow plan — so a solo agent pays about $108/month to get the full experience, and there is no website or lead generation included.
Not for: Agents who want an all-in-one with IDX site and lead gen bundled — look at BoldTrail or Lofty.
Bottom line
The safe choice for any team that expects to keep adding tools — everything connects to it. Solo agents should price in the calling add-on before comparing it against cheaper all-in-ones.
Head-to-head comparisons
Follow Up Boss alternatives
Follow Up Boss FAQ
How much does Follow Up Boss cost?+
$69 per user per month on Grow ($58 annual), $499/month for 10 users on Pro ($416 annual) and $1,000/month for 30 users on Platform ($833 annual). Calling is a $39/user add-on on Grow and included on Pro and Platform.
Is there a free trial?+
Yes, 14 days, and there are no contracts on any plan.
Does Follow Up Boss include a website or lead generation?+
No. It is a CRM and follow-up engine that connects to 250+ lead sources and website providers; you bring your own site and leads.
How we reviewed this. Summarized from Follow Up Boss's public product and pricing pages, last checked September 2026. We haven't run a paid hands-on trial of every tool — see our methodology. Always verify current pricing on the vendor site.