Lofty vs Top ProducerWhich should real estate agents choose in 2026?
Lofty
All-in-one AI-powered platform: CRM, IDX and marketing
Lofty (formerly Chime) bundles CRM, IDX websites, lead generation and marketing automation into one platform, with an AI assistant that engages leads, an AI copilot for agents and automated social posting. Aimed at agents and teams that prefer one system over a stack of tools.
- ✓CRM + IDX website + ads in one platform
- ✓AI assistant for lead conversations
- ✓Automated marketing and social posting
- ✓Team performance dashboards
Top Producer
Long-standing real estate CRM with AI follow-up
Top Producer is a veteran real estate CRM that has added AI-powered follow-up coaching, smart contact insights and market-data-driven outreach. It keeps agents in touch with their sphere through automated campaigns and timely, relationship-based nudges.
- ✓Contact and pipeline management
- ✓AI follow-up recommendations
- ✓Market snapshot campaigns
- ✓MLS and lead-source integrations
| Lofty | Top Producer | |
|---|---|---|
| Category | CRM & Follow-Up | CRM & Follow-Up |
| Best for | Teams that want an all-in-one platform instead of a tool stack | Relationship-focused agents nurturing a sphere and past clients |
| Pricing | Platform subscription — see website | Per-user monthly subscription — see website |
| Free tier | No | No |
The short answer
Choose Lofty if your priority is teams that want an all-in-one platform instead of a tool stack. Choose Top Producer if you're closer to relationship-focused agents nurturing a sphere and past clients. Both are established options — match the tool to the workflow you actually repeat every week, and verify current pricing on the vendor sites before committing.