Lofty vs Top ProducerWhich should real estate agents choose in 2026?
Lofty
All-in-one AI-powered platform: CRM, IDX and marketing
Lofty (formerly Chime) bundles CRM, IDX websites, lead generation, marketing automation and transaction management into one platform, with a set of named AI agents — Sales Agent for 24/7 lead capture, Homeowner Agent for database mining, Social Agent for content and Cowork as a general assistant — plus Smart Plans that run multi-step email, text, call and direct-mail follow-up.
- ✓CRM + IDX website + multi-channel ads (Google, Facebook, Microsoft, LSA) in one platform
- ✓AI agents: Sales, Homeowner, Social, Cowork and custom agents
- ✓Smart Plans for email, text, call and direct-mail workflows; Power Dialer
- ✓Social Studio, transaction management and mobile apps
Top Producer
Long-standing real estate CRM with AI follow-up
Top Producer is one of the longest-running real estate CRMs (now part of Constellation1) and has rebuilt itself around relationship follow-up: the Follow-up Coach tells you who to contact next, AI Author drafts the email or text, Social Insights fills in contact profiles, and Market Snapshot sends MLS-based market reports to your sphere. It connects to 320+ MLS boards and 150+ apps, and optional Smart Targeting (predictive farming) and Social Connect (lead gen) bundles turn it into more than a CRM.
- ✓Follow-up Coach, AI Author and Social Insights
- ✓Market Snapshot MLS reports for your sphere; 320+ MLS boards
- ✓Transaction management, SMS/email automation, 150+ integrations
- ✓Optional Smart Targeting farming and Social Connect lead-gen bundles
| Lofty | Top Producer | |
|---|---|---|
| Category | CRM & Follow-Up | CRM & Follow-Up |
| Best for | Teams that want an all-in-one platform instead of a tool stack | Relationship-focused agents nurturing a sphere and past clients |
| Pricing | Custom pricing — request a quote (Agent, Team, Broker and Enterprise tiers; no public price list). | Pro $179/user/month; Pro + Leads from $479/month; Pro + Farming from $599/month; team plans $399 (5 users), $699 (10), $1,199 (25). Website add-on $35/user, FiveStreet $25/user. No free plan; no trial listed. |
| Free tier | No | No |
Which one should you choose?
Choose Lofty if…
- →Your priority is teams that want an all-in-one platform instead of a tool stack
- →Bundles CRM, IDX site and marketing so listing copy lives next to lead follow-up — one platform instead of a tool stack.
- ↩Skip it if you're solo agents who just want a quick copy tool.
Choose Top Producer if…
- →Your priority is relationship-focused agents nurturing a sphere and past clients
- →Built for the sphere-of-influence agent: Market Snapshot keeps you useful to past clients every month and the Follow-up Coach turns 'stay in touch' into a daily list, with AI writing the message.
- ↩Skip it if you're budget-conscious solo agents or high-volume internet-lead teams — Wise Agent and Follow Up Boss respectively fit those better.
Drawn from our Best-for and Watch-out-for notes. Both are established options — verify current pricing on the vendor sites before committing.