Ricochet360 vs Roof AIWhich should real estate agents choose in 2026?
Ricochet360
Power dialer, CRM and marketing automation for speed-to-lead
Ricochet360 is a cloud dialer, CRM and marketing-automation system built for speed-to-lead: a new lead is dialed within about a second, dropped into a multi-step cadence of calls, texts and emails, and scored and assigned automatically. It serves insurance, mortgage and solar sales floors as much as real estate, and the automation is rules-based — there is no AI voice agent that talks to leads for you.
- ✓Auto-dials new leads within about one second
- ✓Automated call, SMS and email cadences
- ✓Built-in CRM with lead scoring and assignment
- ✓Per-user plans from 500 to unlimited minutes; spam-flag monitoring add-on
Roof AI
Website chatbot that qualifies and routes leads
Roof AI puts a conversational assistant on a brokerage or team website that answers visitor questions, searches listings in natural language, pulls in neighborhood and market data, qualifies intent and captures contact details around the clock. Leads are routed to agents with the conversation attached, and the higher tiers add AI qualification and automated follow-up.
- ✓Site-wide AI chat with natural-language property search
- ✓Lead capture, validation and routing to agents
- ✓Neighborhood and market insights pulled in live
- ✓Free plan with unlimited conversations and up to 5 leads a month
| Ricochet360 | Roof AI | |
|---|---|---|
| Category | AI Calling & Virtual ISAs | AI Calling & Virtual ISAs |
| Best for | High-volume teams where first-to-call wins | Teams and brokerages that want 24/7 website lead capture and qualification |
| Pricing | From $35/user/month (Shuttle, 500 minutes; $20/seat on annual) up to $198/user/month unlimited (Galaxy). Local lines $3, SMS $0.02, overage $0.05/min. No free plan. | Free plan (up to 5 leads/month, unlimited chats). Core $349/month ($299 billed quarterly), Intelligence $749/month ($599 quarterly), Full Service custom on annual terms. No setup fees. |
| Free tier | No | Yes |
Which one should you choose?
Choose Ricochet360 if…
- →Your priority is high-volume teams where first-to-call wins
- →The cheapest published per-seat path to true one-second speed-to-lead, with dialer, CRM and drip cadences in one login instead of three subscriptions.
- ↩Skip it if you're solo agents who want an assistant to make the calls for them, or anyone needing CRM integrations on the entry plans.
Choose Roof AI if…
- →Your priority is teams and brokerages that want 24/7 website lead capture and qualification
- →A genuinely free tier — unlimited chats and five captured leads a month — lets a team prove the concept on its own site before paying, and the chat can search listings in plain English rather than just collecting a form.
- ↩Skip it if you're solo agents on a template IDX site with little traffic — the paid tiers only pay off when the website already draws visitors.
Drawn from our Best-for and Watch-out-for notes. Both are established options — verify current pricing on the vendor sites before committing.